Working Groups

HOTAES has a main Committee and a number of Working Groups that are each focussed on specific areas of importance to the organisation and to the tourism industry in Eswatini. Members are encouraged to join any group that is particularly relevant to them and to which they can make a positive contribution.

Committee

Chairperson: Marc Ward | Vice Chairperson: Karol Joszkouski | Treasurer: Ruth Buck

The focus of this working group is to unlock communication, collaboration and cohesion. This is the home of the project management side of the overall strategy and also the internal communication side. The aims are to keep a track of what is being done, when and by who; and to be able to communicate quickly and efficiently both within HOTAES and externally. Several projects are already underway: an interactive calendar to market Eswatini with different events happening; an industry reference-based website for HOTEAS; and a communication database.

Co-ordinator: Anna McGinn

This group has a specifically COVID-19 response focus, which may grow into a long-term project. One of the current projects under this section is the inception of a volunteer-type project that will provide temporary employment for tourism sector employees that have found themselves laid-off or retrenched. Pilot projects are currently being scoped. Management of volunteers, logistics, advice on practical construction, networking within NGO spheres, charitable distribution, as well as psychology and counselling are areas needed here.

Co-ordinator: Kim Roques

The aim is to shape the future tourism product of Eswatini to have a human story of healthy, responsible, sustainable, environment friendly appeal, in line with projections post-COVID19. This area of focus is partly marketing, but also the networking and relationship building between locally produced products and services. A good group for those with interests in environmental issues, cultural products, experiential tourism, festivals, events etc.

Co-ordinator: Chas Prettejohn

This group is for marketers with an understanding of target markets, understanding of marketing channels, digital marketing skills, copy-writing, etc. The focus here is on external marketing and building of critical mass within the industry for agreed marketing campaigns. #EswatiniUnlocked, etc. are already up and running and there is plenty more to be done. Social media provides good return on investment and needs to be maximized alongside other forums of marketing.

Co-ordinator: Ann Reilly

This group is focused on unlocking regulations, permissions, red tape, operational standards, guidelines, rates, taxation, obligations etc. Everything that makes tourism different from other industries. This focal area is about managing the regulatory environment in which we operate and improving the overall professionalism of tourism and hospitality services in Eswatini. Membership requires operational experience and possibly a network of contacts for finding solutions to problems. Casino and Tourism facilities’ operational guidelines for COVID have already been produced. Labour laws post COVID and what is available without having to retrench, etc. is being worked on. Other areas include: Rates with Municipalities; tax demand charges from EEC; Data charges; and getting entertainment vat charges approved as a vat input tax for the companies who use tourism facilities in Eswatini.

Co-ordinator: Christine Ndlovu

Communication

The focus of this working group is to unlock communication, collaboration and cohesion. This is the home of the project management side of the overall strategy and also the internal communication side. The aims are to keep a track of what is being done, when and by who; and to be able to communicate quickly and efficiently both within HOTAES and externally. Several projects are already underway: an interactive calendar to market Eswatini with different events happening; an industry reference-based website for HOTEAS; and a communication database.

Co-ordinator: Anna McGinn

Emergency Relief / Humanitarian Support

This group has a specifically COVID-19 response focus, which may grow into a long-term project. One of the current projects under this section is the inception of a volunteer-type project that will provide temporary employment for tourism sector employees that have found themselves laid-off or retrenched. Pilot projects are currently being scoped. Management of volunteers, logistics, advice on practical construction, networking within NGO spheres, charitable distribution, as well as psychology and counselling are areas needed here.

Co-ordinator: Kim Roques

Product

The aim is to shape the future tourism product of Eswatini to have a human story of healthy, responsible, sustainable, environment friendly appeal, in line with projections post-COVID19. This area of focus is partly marketing, but also the networking and relationship building between locally produced products and services. A good group for those with interests in environmental issues, cultural products, experiential tourism, festivals, events etc.

Co-ordinator: Chas Prettejohn

Strategic Marketing

This group is for marketers with an understanding of target markets, understanding of marketing channels, digital marketing skills, copy-writing, etc. The focus here is on external marketing and building of critical mass within the industry for agreed marketing campaigns. #EswatiniUnlocked, etc. are already up and running and there is plenty more to be done. Social media provides good return on investment and needs to be maximized alongside other forums of marketing.

Co-ordinator: Ann Reilly

Structure

This group is focused on unlocking regulations, permissions, red tape, operational standards, guidelines, rates, taxation, obligations etc. Everything that makes tourism different from other industries. This focal area is about managing the regulatory environment in which we operate and improving the overall professionalism of tourism and hospitality services in Eswatini. Membership requires operational experience and possibly a network of contacts for finding solutions to problems. Casino and Tourism facilities’ operational guidelines for COVID have already been produced. Labour laws post COVID and what is available without having to retrench, etc. is being worked on. Other areas include: Rates with Municipalities; tax demand charges from EEC; Data charges; and getting entertainment vat charges approved as a vat input tax for the companies who use tourism facilities in Eswatini.

Co-ordinator: Christine Ndlovu