Since its establishment in 1972, the Hospitality and Tourism Association of Eswatini (HOTAES) has been at the forefront of driving the growth and development of the hospitality, tourism, and allied industries in the beautiful Kingdom of Eswatini. With a strong focus on sustainability and collaboration, HOTAES plays a crucial role in shaping the future of tourism in the country.
One of the key strengths of HOTAES lies in its close working relationship with the Eswatini Tourism Authority (ETA), the official body responsible for promoting the country’s tourism. This partnership ensures that HOTAES is well-informed about the latest tourism trends, policies, and initiatives, allowing them to provide valuable support and guidance to their members.
The primary goal of HOTAES is to facilitate the sustainable growth and development of the local tourism sector to benefit their members, the Kingdom of Eswatini, and its people. Through various initiatives and programs, HOTAES strives to create a favorable environment for businesses, foster collaboration among industry stakeholders, and promote tourism as a key driver of economic progress.
One of the core strengths of HOTAES is their dedication to supporting their members. As a trade association, HOTAES provides a platform for networking, knowledge sharing, and advocacy. They actively represent the interests of their members, ensuring that their voice is heard when it comes to policy decisions that impact the industry. HOTAES also offers training and capacity-building programs to enhance the skills and professionalism of their members, further contributing to the overall growth of the sector.
Moreover, HOTAES is committed to promoting responsible and sustainable tourism practices. They understand the importance of preserving the natural and cultural heritage of Eswatini for future generations. Through educational campaigns and collaboration with stakeholders, HOTAES encourages their members and the wider community to embrace ethical tourism practices that minimize environmental impact and respect local cultures.
HOTAES also actively engages with international tourism organizations and participates in global forums and conferences. By doing so, they not only raise awareness about the unique tourism offerings of Eswatini but also foster partnerships and collaboration with other nations. This global outlook helps to position Eswatini as an attractive destination for international travelers and opens doors to new opportunities for local businesses.
In conclusion, the Hospitality and Tourism Association of Eswatini (HOTAES) is a vital player in the growth and development of the tourism sector in the Kingdom of Eswatini. Through their close partnership with the Eswatini Tourism Authority, dedication to the interests of their members, and commitment to sustainability, HOTAES is paving the way for a thriving and responsible tourism industry. With HOTAES at the helm, Eswatini’s hospitality and tourism sector is poised for a bright and prosperous future.
