Hospitality & Tourism Association of Eswatini (HOTAES) - Official Website


Hospitality & Tourism Association of Eswatini

The Hospitality & Tourism Association of Eswatini (HOTAES) is a non-profit body promoting and
developing tourism in the Kingdom of Eswatin

Empowering Tourism

What is HOTAES?

Hospitality and Tourism Association of Eswatini is a trade association representing the hospitality and tourism and allied industries since 1972. Our primary goal is to facilitate the sustainable growth and development of our local tourism sector, to the benefit of our members, our Kingdom and the people of Eswatini.

HOTAES has a close working relationship with the Eswatini Tourism Authority (ETA), the official body responsible for promoting the country’s tourism.

Purpose of HOTAES

Why Join HOTAES?

Members receive a certificate of membership which in turn signifies tourism compliance within The Kingdom of Eswatini.


  • Part of activity promoting of the tourism Industry in the Kingdom of Eswatini.
  • Be part of the Eswatini Tourism Authority (ETA) database as a HOTAES member.
  • Be included in regular marketing events.
  • Feature in social media and other marketing activities.
  • Be part of industry networking
  • Be involved in hurdles and disaster relief strategies and practice.
  • Have information and representation regarding promotion, support or opposing any legislation affecting tourism in the Kingdom of Eswatini.
  • Have access to advice, mediation, and general assistance in resolving disputes affecting the interests of you as a member, individually or as a whole.
  • Be part of the association represented to Government departments and any other agency on matters affecting the interests of the tourism industry in the country.
  • Listed on the HOTAES website which gives you credibility in the marketplace.
  • Included in the HOTAES WhatsApp group and email group where you will get regular updates about what’s going on in the industry.
  • Able to attend HOTAES meetings and receive all new industry information and ideas.

A Safe & Top Destination

Lonely Planet's Best in Travel 2020

Eswatini has been named one of the world’s top countries for travellers by world-leading travel authority Lonely Planet. The country receives the accolade in Lonely Planet’s Best in Travel 2020, the highly respected annual collection of the best travel destinations, trends, journeys and experiences. In announcing this fantastic accolade, Tom Hall, Lonely Planet’s VP of Experience, said, “Eswatini offers mind-blowing wildlife watching, stunning scenery, adrenaline-boosting activities and colourful traditions, yet it has remained relatively undiscovered.” Click hereto find out more.

Safe Travels Stamp of Approval

The Kingdom of Eswatini has also received the Safe Travels Stamp of approval from the World Travel & Tourism Council for its Health & Safety protocols brought in in August 2020 to give travellers the confidence to travel to and around the country as safely as possible. Eswatini is one of the first destinations in southern Africa to have been awarded the Safe Travels Stamp, bringing the country in line with key tourism destinations around the world in following globally recognised and approved health & safety procedures to allow travel to re-start. Endorsed by the UN and WHO, the Safe Travels stamp is the world’s first ever global safety & hygiene stamp for travel & tourism, designed specifically to address COVID-19 and similar outbreaks. WTTC, which represents the global Travel & Tourism private sector, created the Safe Travels stamp to allow travellers to identify destinations and businesses around the world which have adopted the global standardised health and hygiene protocols. Click here to find out more.


Eswatini's Tourism

The Kingdom of Eswatini is a small country with a big heart and a warm welcome. It offers rich culture experiences, embracing and upholding its own unique and ancient traditions which are carefully guarded and faithfully celebrated.

Stunning and varied landscapes are to be seen and explored – mountains & valleys, forests & plains. And its wildlife reserves offer thrilling safaris to see the Big Five, some of the best rhino experiences in the world, a number of endangered species and truly outstanding birdlife.

For further general information about tourism in Eswatini please visit the comprehensive website run by the Eswatini Tourism Authority:

Projects & Resources

HOTAES works on a variety of projects which can be seen below. As a result of the projects, the following resources are also available for use by members of the Eswatini tourism industry.
Tour Guide course

This is a course designed for Tour guides and operators to provide them with the correct and factual information about Eswatini, it has been running since 1995 and with the exception of 2020, 2021 and 2022 has run every year.

Events Calendar

HOTAES worked with the Eswatini Tourism Authority and local event organisers to establish an annual Events Calendar, promoting our cultural and sporting events that attract international travellers.


Official Constitution by the Hospitality & Tourism Association of Eswatini. The Constitution was last ammended in 2012. Available as a PDF download below.

Travel Advisory

For the latest real-world COVID-related advice on travel to Eswatini.

Special Offers

In an effort to encourage more business, HOATES members & businesses across Eswatini’s tourist industry have launched a series of Special Offers.


HOTAES organised a tour of Eswatini for South African radio station 5FM in June 2021 – to promote the attractions of Eswatini’s tourism to their millions of listeners and followers.

HOTAES awarded funding & technical support from International Trade Centre & Africa RISE

HOTAES succeeded in applying for technical assistance from EU-funded project – the International Trade Centre, as well another program – Africa RISE.

COVID-19 Guidelines

To ensure your establishment is following the correct protocols for preventing the spread of Coronavirus (COVID-19) please download this document.

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"I recently went on a tour with HOTAES in Eswatini, and it was truly a remarkable experience. The guides were incredibly knowledgeable, sharing fascinating stories and historical facts about each location we visited. The itinerary was well-paced, allowing for a balance of sightseeing and relaxation. The highlight for me was connecting with the local community and experiencing their warm hospitality firsthand. I would definitely book another tour with this company in the future and recommend them to anyone looking for an authentic and enriching travel experience in Eswatini".

Michael R


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